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App Store(6)

February 22, 2010

Building the best consumer mobile content experience – get the basics right!

by Liz Gasser
With the glitter and glam of this year’s CES, and the hurly-burly of Mobile World Congress, fading in the rear view mirror it’s time to get down to the practical business of making next generation mobile services a reality. 2010 is shaping up to truly be the year of the application store with a massive influx of newly energized “retailers”, be they OEM or operator, chipset vendor or content owner. Question is what does it take to build the best consumer experience?
February 08, 2010

Zero friction. The importance of the application store supply chain.

by Brian Vogelsang
When discussing the anatomy of an application store we often gravitate to the consumer-facing parts. Does the store have an intuitive and compelling user experience, or does the store have cool features like app ratings or recommendations? These are all critical ingredients in the recipe for application store success. But behind every application store is an equally important ingredient, the supply chain.
January 29, 2010

Improving Content Discovery

by Liz Gasser
What a difference a decade makes! When Brew launched in 2001, most people didn’t know what an application store was. Going into 2010, new application stores seem to be announced almost weekly and the numbers of mobile apps are reaching stratospheric heights. However, despite this fervor, the industry at large seems to be missing the point. Where is the consumer in all of this?
January 28, 2010

Consumers Want Control of Their Content – On Any Device

by Michael Wallace
It seems every time I read the news someone is touting the number of applications in their catalog. However, in this race to offer the biggest, baddest application store, does anyone in the industry really have the consumer’s best interests in mind? Consumers are hungry for a better mobile content experience, one that truly integrates into their overall experience with the brands that are important to them. So how do we ensure that consumers are able to find the content they’re looking for?
January 20, 2010

Personalizing the Application Store

by Brian Vogelsang
There's lots of talk about consumers’ growing interest in mobile applications and the stores popping up to service them, but lost in the discussion is what store owners are really doing to help consumers connect with the applications that interest them the most. While most stores continue to offer a static catalog of applications, many are realizing the benefits of using personalization technology. This growing trend includes a number of benefits for app retailers, developers, and consumers that should not be overlooked.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

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