OnQ™

Views, opinion and insight on next-gen mobile technologies and the wireless industry.

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March 10, 2010

2010: The Year of Live TV

by Christophe Bernard
2010. Think about it: what a year for live TV! The Superbowl is behind us, with 106.5 million people watching the Saints beat the Colts. A record. The Winter Olympics are barely over, and then of course there is the upcoming FIFA world cup, with a sprinkle of Roland Garros along the way.
March 09, 2010

Qualcomm at GDC 2010

by Son Ton
We will again be coming to the Game Developers Conference this year in full force. The team is growing, so you’ll see the familiar faces — as well as some new ones We will be sponsoring a lunch session on Wednesday from 12:15-12:45, Room 309, South Hall. Come enjoy lunch on us and get a technical overview of our latest GPU profiling tools. You will see what is possible today on Qualcomm hardware and learn how you can optimize and tune your games to get better frame rate, visual quality and better load balance with the CPU and GPU. Get ready to take your games to the next level! You can meet and talk to the team after the session and throughout the show. We look forward to meeting all of you. See you in San Francisco.
March 05, 2010

Getting Smarter About Feature Phones

by Liz Gasser
Reading through the media coverage from CES and Mobile World Congress anyone would think that the only devices in this world that are relevant to mobile data use are smartphones. Don’t get me wrong, smartphones are an impressive class of devices that are pushing the envelope when it comes to the consumer experience with mobile content, and the next wave of storefronts ushered in by their recent growth have done wonders for the mobile application landscape. However, it is worth stepping back and acknowledging one thing: despite the continuing excitement over advanced smartphones, most cell phone owners still carry more affordable feature phones — and will continue to have a feature phone for the foreseeable future.
March 03, 2010

Some clarity on Internet content compatibility with ARM processors

by Pete Lancia
Some have claimed that the Internet is fully compatible with only one particular processor architecture. This is clearly not the case. A recent video from Adobe shows a demonstration of two smartphones based on Qualcomm’s Snapdragon™ chipset. The devices use different mobile browsers and operating systems yet both seamlessly play full FLASH® 10.1 content. The ability to play FLASH-based video and game content is also proven with smartbooks*. At CES, Lenovo demonstrated FLASH 10.1 support with its first smartbook, the “Skylight,” by playing YouTube videos on its 10” color screen.
March 01, 2010

Vertical vs. Horizontal Integration – Who Wins?

by Tony Newpower
Building a smartphone today is not easy. Ask anyone who’s done this for a while and they’ll agree. Earlier in my career I did software for missiles, and trust me, it was MUCH easier. So, smartphones are not rocket science – they’re worse in my opinion. Why is that? Well, there are a number of reasons. Folks like to compare smartphones to PCs/laptops, but you don’t stick your PC in your pocket, your PC is not always with you and you probably don’t use your PC as your main voice communications device, let alone as a conveniently available camera so that your friends believe you when you tell them you ran into Sasquatch on your last camping trip. It’s the smartphone’s inherent mobility that makes the engineering such a challenge.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

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